Long long ago maybe when our parents were kids or around the time when Television just arrived in the Indian markets, there used to just a single channel which aired programs for just (too many justs, can’t think of anything to replace it!) a small stipulated period of time and yes! There were no advertisements then. But then we have gone a long way. Now checking most of the major players in the television industry, in a half an hour program ads span at least for half the time. Making it the competition stiffer and ads just need to get better. But that’s way not what’s happening nowadays. Its like most of the ads are here without even a teensy-weensy bit of idea, they kind of just rely on flaunting big stars or skin to get the eyeballs. But then are they the ones who actually succeed in pulling the crowd. I feel a big NO!
But I would seriously like to commend some of the ads which I find to be really good and definitely amusing (err… in the right way!;))
Like the latest nokia 1600 ad which I find a real nice one.
This ad starts of by showing what everyone wishes for. Like for example they show someone hoping that even I’ll have a permanent address one day and a few ladies on a bike saying even we’ll proceed one day, a family who dream for wheels of their own, and then they reach the point where they say jab kismat ki ghanti bhajeygi hum tayaar honge behtar clarity wale nokia ke saath..
This ad shows how they have aptly merged two visibly abstract topics and depicted as a wonder thought provoking ad definitely emphasizing the mobile’s strength of greater clarity and longer talktime. For this matter I’ve always found nokia ads a real good piece of advertising.
Chlor-mint- Ahh.. Another witty idea put in here.
For this matter all their ads focus on their tagline ‘dimaag ki ghanti baji’
Their ad with the guy entering late into the class in the reverse fashion or the late night partying guy entering his house at dawn just to face his angry dad whom he cool’s down with a witty remark or the animated ad of the evolution of man and gaddu(donkey) being the same all along as he didn’t have a chlor-mint so his dimaag ki ghanti nahi baji!!
Airtel ads have always been to the point and definitely eyeball grabbing! Showing their new innovations in a subtle manner like a young couple talking about it in a playful manner makes you just sit up and watch, at least once, the idea being simple gets in, in a jiffy!
There are a quite a few ads, which you feel like watching repeatedly this is what I would call good advertising.
There are those ads of MTV On the job too, which is kind of interesting.
But most of the ads work in the other way they kind of get you irritated with the product and makes you the channel off in the mute mode.
Like the water purifier ad in which Smriti Irani a.k.a Tulsi comes to house and tells them the importance of boiling water. Oh come on! Tell me some family, which is kind of well off (at least that’s how they show the house in the ad with well dressed actress and all) with a proper gas connection who drink water straight from the tap. Oh talk about brilliance they definitely thought of an idea of involving their purifier but didn’t think of any logical connection for it with the scenes.
Another terrible ad I’ve seen is that of Hayward’s 5000(or something like that) which has Suniel Shetty and Sanjay Dutt fighting off villains (totally armed with guns and all) with just the bottles and the pressure created by the soda on the cork. Ahh… excessive use of filmy physics where even if the good guys are totally unarmed they can fight off an army with very highly stretched laws of science… man on the contrary these ads are way away from the idea.
Why should someone have this soda, after all we do not have to fight of highly armed villains on a daily basis? Next time you are stuck with a big robbing mob just try to think straight and logically and not fight them of with soda bottles.
Some of the other types of interesting ads are the musical types, which kind of get you along. Like the close-up ad with the phatphatiya hassi and the confident one. They have always kind of banked on this retro music and voice with tangy line making them sound cool and next time they come on TV you are like ‘jab hasney ke maukey aate hain!!…’
And not to forget the hutch err vodafone ad.. this ad i would say single handedly brought up the pug demand to soaring heights. and the ad's definitely pull crowds due to eye candies!! they are just so cute...
I actually don’t know why I’m writing about this but after writing it definitely feels like a weight off my chest. Whew! This ad mad world!!
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